Online giving is an important part of donating for supporters – the average online charity donation jumped by 32% to nearly $70 last year. But with smaller charities and community groups tight on resources, how can they make the best use of what they already have to maximize online donations?
PayPal is often a default option for registered charities who can’t afford the resources to have a fully operational payments system connected directly to their bank. Business administration officer of small organization, finds it an easy choice: “There’s a discounted charity rate. We pay a transaction fee of 1.4% (usually its 3.4%) on each donation, plus 20p.
“We build our own donation pages and then combine these payments with cheques and standing orders to make our Gift Aid Claim each month.”
Some charities, like the small youth organizations, are happy to use a well-known giving site. Head of fundraising, explains: “We use a variety like JustGiving, BT MyDonate and Virgin Money Giving because they’re recognizable and cost-effective.
“JustGiving has put a lot of money into making the site very accessible and a lot of people know it and see it as safe. They have to find the money from somewhere to pay for this so I don’t mind the fees. We have a PayPal option too”.